A democratic candidate for governor of California will try Tiktok, but with one restriction: he will only post videos in Spanish.
At least for now.
The former health minister of the Biden Administration, Xavier Becerra, starts the popular tiny video app to target Spanish-speaking users. His campaign and assumptions find that Hispanic adults operate Tiktok in much higher number than black and white -growing people.
The congress passed a ban on Tikok last year and described it as a potential national security threat, but President Joe Biden, who signed the legislative template and was Becera’s boss at the time, announced that he left the office that he would not enforce him. After the Supreme Court decided the constitution of the ban, President Donald Trump suspended it on his first day of office to find the ban on the ban on the ban on finding a modern buyer.
Trump, a Republican, had tried to ban business with Bytance during his first term, joined the Tikok platform last year and has millions of followers. He has repeatedly expanded the deadline for bytedance to find a buyer and occasionally indicated on Monday that there was a contract for the future of the social media app, but without offering details. The White House founded its own Tikok account last month.
Becerra’s modern approach is part of an effort by the Democrats to counteract the right swing, which last year was seen in Red States such as Texas and Florida as well as in Blue states such as California, New Jersey and New York, where Trump improved his numbers under Latinos.
The idea is to block an essential user base by dealing with which politicians still largely experiment on a platform politician. The efforts arise when the Trump government runs multilingual services in the context of the president of the president of making English the official language of the United States.
Candidates who work in the 2025 elections in New Jersey and Virginia are already passing their campaigns to speak to Hispanics who may have kept themselves away from the surveys or who have voted for Trump due to their economic promises. But strategists say that there is still a lot of debate on whether the trend will apply.
“It is important to communicate in language and on the platforms where voters spend their time and get their information,” said Becerra in a statement.
A survey of 2024 Pew Research Center concluded that Tiktok recorded a significant user growth in a tiny time, which was different from the breed and ethnicity. Almost half of the Hispanic adults reported that it was used with 39% of black adults and 28% of white adults.
Becerras campaign says that he will shout out a mix of videos with him directly with the camera, the guidelines and clips behind the scenes of the campaign path. It is also planned to work with influencers and publish videos created by supporters. Everything in Spanish.
“The Latinos Democrats of the working class have to regain, do not necessarily go to a Spanish-speaking website, but they scroll and watch vertical video in their free time,” said José Muñoz, a democratic strategist who advises the campaign and a former press spokesman for the democratic congress campaign committee.
In the race of the governor of New Jersey this year, both the democratic candidate Mikie Sherrill and the Republican candidate Jack Ciattarelli take part in Spanish -speaking town halls in Univision, where Hispanic voters will ask the candidates. In Virginia, the democratic governor candidate Abigail Spanberger Spanberg speaks in a radio display about the mother of three girls who visited the public school.
“I know how difficult things are for families these days,” she says in Spanish.
One of the challengers of Becerra in the race of the governor of California, Katie Porter, quickly established itself as a leading candidate in the democratic primary school and already built a enormous followers on Tiktok with more than half a million followers, compared to around 200,000 followers on Instagram and 164,000 on Facebook.
In his introductory video, Becerra is that its priority is to make living more affordable and reduce the costs of health care.
“I am the only candidate in this race that speaks to them with them on this platform in Spanish,” he said. “But I want this to be a mutual conversation. I want to learn what is most worried and what you want from the next governor in California.”
