Donald Trump’s landslide victory on election night has seemingly put liberal media outlets like MSNBC and CNN on life support ever since. Viewership numbers are down, and a threatened massive layoffs also proves that the whole “Donald Trump is evil” narrative just doesn’t work for them anymore. Now one of those outlets has fallen to its lowest ratings period in two decades. Will that be enough to get the attention of the network’s bigwigs? Maybe, but it could certainly get the attention of advertisers.
Karine Jean Pierre lied to the White House press and the country and is being rewarded with the CNN or MSNBC contract. And you can stop talking about disinformation forever.
— Stephen L. Miller (@redsteeze) December 2, 2024
Tuesday, November 26th seemed like a normal Tuesday before Thanksgiving for the rest of America, but not on MSNBC. This day brought them that Weekday with the lowest rating that is not a holiday Since July 19, 2004, the average number of viewers has been just 38,000, making it one of the most sought-after target groups for advertisers: viewers aged 25 to 54. This age group is believed to be the most sought after by advertisers due to their purchasing power and the fact that they are consumers who are not necessarily set in purchasing habits. Over the past 20 years, MSNBC has had smaller weekday audiences only on New Year’s Day and the Fourth of July.
Record-breaking numbers included “The 11th Hour With Stephanie Ruhle” and “Jose Diaz Belart Reports,” which had the lowest total viewership ever, as well as “Chris Jansing Reports,” “Deadline: White House” and “Katy Tur Reports.” the fewest viewers within this population group. Trump’s impending return to the White House appears to have all but crushed the hyper-left network, which has lost more than half its audience since Election Day. Those losses include the aforementioned Stephanie Ruhle and Chris Jansing shows, but also “Inside with Jen Psaki,” “The Rachel Maddow Show,” and perhaps the Republicans’ most cherished viewership decline, “Reid Out.” Joy Reid.
Yikes, 38,000.
MSNBC should be sold immediately and continue to operate without its crazy progressive hosts. https://t.co/80qmSSuFFp
— Jeff Clark (@JeffClarkUS) December 2, 2024
The decline in viewership is just part of the internal conflict at MSNBC. Because of the ratings, Comcast recently announced that she would spin off several NBCUniversal cable channels, including MSNBC, and not be affiliated with NBC News. Additionally, “Morning Joe” is a co-host Joe Scarborough and Mika Brzezinski drew the ire of many steadfast MSNBC viewers when they revealed that they had met with Donald Trump while repeatedly emphasizing to those viewers that he was a “fascist” and a “threat to democracy.” It was also revealed that MSNBC host Al Sharpton’s nonprofit took money from Kamala Harris’ campaign before he interviewed her.
This is the same demographic that Trump did well with. He did it better among voters under 30 than any other Republican presidential candidate since 2008. For many of these young people, the economy was their biggest concern, so much so that the daily fearmongering from people like Rachel Maddow and Joy Reid failed to resonate. But it wasn’t just about election campaign issues like the economy and immigration but rather the obvious bias of the media like MSNBC on these topics, insisting that the economy is better than Americans thought, that immigration isn’t the disaster it is, not to mention its complete inaccuracy on things like: claims Trump said that Former Rep. Liz Cheney was scheduled to be executed by firing squad, which also turned off younger voters.
Media companies like MSNBC and CNN have been preparing for such a decline for some time. They billed themselves as unbiased news, even though they were anything but. Now, the coveted 25-54 demographic may not be buying what MSNBC and its advertisers are selling.
Congratulations MSNBC, you definitely deserve it. https://t.co/5TzvBqDlfu
— Mark UltraMaga 1A 2A (@MarkUltramaga) December 2, 2024
